TOP 10 MUST DO
for media center websites
10. Encourage patron/parent traffic by targeting the specific audience.
Have a "Just for students","Just for parents", and "Just for teachers" section on your website. Have relevant information for each constituency that you are targeting and encourage them to use your site by placing valuable information that is targeted towards them.
9. Update Often.
There is nothing worse than getting to a website to see that the information on the site is really outdated. (It takes about 5 seconds to see if that is the case!) Make sure that you are updating on a regular basis. Classroom teachers are required to update their site weekly at our school. This would be a good schedule for the SLMS to follow as well.
8. Use pictures and videos.
If a picture is worth a thousand words, video must be worth a million words. Include things like virtual tours of the Media Center, pictures of events the media center has recently hosted, pictures of students "caught" reading or using the Media Center in a positive way. One can also include pictures of student work on display and even book recommendation videos from teachers or other students.
7. Make it accessible/usable for all students.
If one is in an elementary school, make sure that kindergarten non-readers as well as 5th grade students can all understand and navigate the site. Also keep in mind that some students with visual or hearing impairments may need to use your site. Be aware of the needs of ALL students in the school and one can ensure that the Media Center site will be a favorite among all students.
6. Have your contact information and general library information easy to find.
They love you. They need you. They have to be able to find you. If students or teachers are at home and need to ask you a question, how can they contact you? If they can easily see your email address by having the link on the front page of the Media Center site, it will ensure that the questions they wonder about can get answered -- even if they forget about it by morning.
Another good thing to have on your website is your general schedule so that those who may need you can see what you have going on in one day. I loved how this website put the schedule of the Media Center on the right side of the screen. You could see what was planned day-by-day and it put everything in one place. Check out this link to see what I am talking about: (http://horacemannimc.blogspot.com/)
5. Include the OPAC, databases, and other district-funded or other useful links.
By having the links to the OPAC, purchased databases, district-funded, or other links in an easy to access format, it will have students, teachers, and parents coming back to your website again and again.To me, there is nothing worse than having hyperlinks pasted on a website to click on. For some reason, it is much more fun to click on a "button" or a picture.
This site shows how the buttons are much more "clean" looking and make the website look more organized then a bunch of hyperlinks. (http://www.noblesvilleschools.org/Page/1464)
4. Incorporate Web 2.0
One of the questions that Dr. Cooper posed on the Blog 2 assignment link was whether we should scrap websites all together, or move them more towards a blog/wiki type of site. HOWEVER -- I don't think it should be an either/or thing. I think it needs to be a both/and thing. The most successful website incorporate Web 2.0 into their site.
I have seen other websites (non-SLMC) incorporate Twitter feeds and Instagram feeds onto their page. I think this is the way that the Media Center could easily incorporate Web 2.0. I also think that easily adding a blog or wiki onto one of the pages on the website could be an easy way for Web 2.0 and your site to merge.
3. Have resources easy to access and locate and ADVERTISE your site.
I cannot STAND searching on a site for something specific and not being able to find it. Make sure that your students, parents, and teachers can easily access and locate the information that they need for their state.
Have tabs at the top of your page that easily explain what that page contains. Make sure that your pages only contain the things that the main heading states. From there, make sure that your pages are updated and organized so that patrons are not overwhelmed or easily frustrated. If they have a positive experience with your site, they will most likely be back.
Post your site everywhere you can -- use QR codes outside the media center so parents and teachers can access your site from their smartphones --even if you are closed for the day. Make sure that people know you have a site that you want them to use!
2. Use the free resources out there to build your site.
With so many free website builders out there, there is no reason to pay for someone to build your site! Sites such as Weebly and Wix provide free templates with easy to use elements. Most sites take about an hour to initially build. Once you go live, you can always add more pages or elements to make it specific to your population and what their specific needs are.
1. Use your site as an extension of teacher's lessons.
Have teachers use your site to help drive their instruction. Include links to resources that support student learning and raise student achievement. Find ways that your site can support teachers instructions, like including WebQuests or Pathfinders on your site.
The following site gave a really great way for that to happen. Scroll to where it states, "Grade-Level Resources" and then look below for specific grade-levels. Once you click on the grade-level you need, it brings you to the resources specific to that grade-level. Students or teachers can easily click on the resources they need to find what they need.
(http://www.noblesvilleschools.org/domain/491)
So there you have it folks! By using even a handful of these elements, your website will be well on its way to being a step above the average site out there. Good luck in your creations!
Stacy,
ReplyDeleteI loved your top ten list! As a David Letterman fan, your post definitely got my attention. I agreed with your assertion that incorporating a wiki within the school media center website would be an effective manner to utilize Web 2.0. The school media center is the natural information manger in a school building and websites like Twitter, Instagram, and a school based wiki or blog site provide multiple methods for sharing information. In creating my own teacher website, I have used many of your tips with varying success. Trying to increase traffic to my website has been a challenge but that may be more reflective on the population I serve.
1. In response to TEAM 5 -Student: Stacy Lacy
ReplyDeleteStacy makes a really good point in her post on “Super websites are within your reach!”
I agree with the top 10 must do’s for good web page design especially with the first point. This is true in any presentation material, websites, flyers, newsletters, announcements, presentations, etc. you must know your target audience and how best to deliver the information to them specifically.
Web page design is like an effective power point presentation, it is simple and users have a clear understanding of the topic and content being presented. You should present the most important message first at the top of your site.
You shouldn’t include too many pictures or animations, your page shouldn’t be too busy or hard on the eyes, having a distracting page will end with less visitors to your site. I recently reviewed a school media center site that was very hard to follow, some of the graphics weren’t spaced right and running off the page, they weren’t lined up like the other graphics were and it was confusing and frustrating. Creators of school media center web pages should definitely take time to proofread their text for any spelling or grammar mistakes, also having another set of eyes review your information before posting is a great best practice to ensure you don’t miss anything. The structure of your page should be clear and concise, using similar elements and design ensuring size, space and color or consistent with your overall goal for the page.
As in general email courtesy, you should never type your message in all capital letters, as it portrays a screaming (and rude) message, this is true in web site design as well. All capital letters are also harder to read than normal upper and lowercase letters on a page.
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ReplyDeleteCatherine Page's response to Team 5, Blog 2, Student 3 (Stacy Lacy):
What a thorough and comprehensive checklist you provide for the top 10 things the media center web site should have! All of it is common sense, but until you see it laid out like that, you would not think to do all of those things.
Funny, you use as an example, the North Elementary media center web site. They use Symbaloo to post their grade level resources. One of the blog posts I just commented on involved the introduction of Symbaloo, and I was mulling over how it might be used. And then here comes Stacy, showing me how. Serendipity, right? Now I can see exactly how it would work, so thank for putting the pieces together for me.
One of the points you made (#9) about updating frequently, is right on. When you state that nothing is worse than a stale site, I totally agree. Hopefully, the media specialist has time to keep the site refreshed so the students, parents, and staff will look forward to visiting often. Since I’m not a media specialist yet, I don’t have a feel for whether that will be possible or not. I guess we’ll see…
Using pictures and video makes a lot of sense. I like to see graphic-rich sites, and I know everyone else feels the same. So that principle would naturally apply to the media center web site as well. But the point you make about Web 2.0 is one of the most important (and daunting) ones for me. The reason is because I don’t as of yet use things like Twitter and Instagram. So I need to learn and become comfortable with those so I can incorporate them in to my own site when the time comes. I admit to having a somewhat closed mind to Twitter and Instagram, largely because I see students wasting so much time on them. Twitter was more of a thing for the students several years ago. Instagram and Snap Chat are the ones I see them on all the time now. Time to get with the program I guess.
Likewise, QR codes are something I’ll need to explore more. I haven’t used them yet, but I can see the allure of posting a code for parents to scan, that will take them to the web site. Everyone wants easy, immediate access, and that seems like a great way to provide it.
Your post has made me think about how much farther beyond my comfort zone that I will need to travel in order to attract and promote. I’m going to need a snack and a nap now -- thanks Stacy!
I really like your "Top Ten Must Do's". One important concept that you mentioned was advertising your media center website. I wholeheartedly agree! You could definitely highlight your site on newsletters, emails, school/grade level/district websites...the list is endless. Definitely attracting patrons and promoting your media center needs to be a must for a media center to thrive. I never thought of using QR codes to promote the media center, though. I have designed QR codes for my students to use for games, centers, and research but never to promote the media center. Hmm, good thought! I also see the value of including social media links on the media center's webpage. I use Facebook, Twitter, Instagram, and Flickr for personal use. I can see the benefits of using the sites to further promote the media center's role in my school. Even if a student has an issue with the acceptable use policy at their school, the media specialist can highlight events, promotions, or displays happening in the media center. Pictures of students do not have to be shared. It could be used as an advertising tool.
ReplyDeleteI have never used a QR code so that would be interesting. Are they popular to use. I see them but have never tried using them. Something that is rarely mentioned is the use of Galileo and access to the site at home. Often students are required to do research at home with the help of parent. I discovered that many parents aren't aware of Galileo. Parents are opting to use Google. The website, along with parent outreach literature, need to promote the use of Galileo (and other sites for research). Sadly even with lists of resources it is not obvious to the novice that the sites are to be used in lieu of Google. The other problem is that the user passwords for Galileo cannot be published on the media center website.
ReplyDeletewe want students to check out lots of books and resources. Seems that for middle and high school students as well as teaches, they could access the OPAC from home or their smart phone and simply place a hold on the desired items. Is that something that is already happening?
As far as social media....are the students going to follow the media center on facebook, flickr or twitter? Is that a wise use of our time? Just thinking out loud here.
ReplyDeleteStacy,
Your blog on websites for media centers grabbed my attention right from the start! Your number 4 suggestion of incorporating Twitter or Instagram feeds is a fantastic suggestion. The use of Instagram is very interesting to me because I feel as though it will get the attention of students and draw them in. I am more in favor of websites verses a blog/wiki site, however, if I can merge them into one than I would consider this with my own site. The number 1 suggestion was another idea that I will consider for the future. I firmly believe in collaboration between the teachers and media specialist and I think this will help in establishing this collaboration. I agree with you in regards to North Elementary’s use of the Symballo. The buttons are much more inviting to click. My school district has blocked Symballo’s site. I am not sure if I would be able to use the buttons if I created a website with them. I would have to investigate this further. It could also be an over site on my district. Another suggestion you provide was the use of video within the website. Videos of students utilizing the media center, providing tours, creating, researching, and such, are great ways to showcase what is going on. Parents and shareholders can feel as though they are a part of the students learning through the use of videos.
Great presentation. The title automatically grabs you and breaking it down from 10 - 1 allows an individual to scan quickly for the titles that interest them the most and then read further for additional details. Considering how most people are usually just "surfing" the web, I believe this would encourage your readers to tarry a little longer. Providing a section that includes information for each group (parents, teachers, and students) is a great marketing tool. I am always looking for parent resources and making this available through my child's school library website just allows for one stop shopping. Updating often, is also very important. I'm sure we can all share a number of frustrations over following an inactive link. This would certainly cause a website to drop off of our top 10 list. I can also appreciate the appeal of using video. I was just recently reading through a Language Arts assignment about Cranberries growing in a bog. My third grade students could not wrap their minds around the idea of a bog but as soon as I mentioned the Ocean Spray commercials it was very clear. Video is a powerful tool and we should use it to our advantage.
ReplyDeleteSocial Media is just one of those things that you just can't ignore. It's everywhere and forever growing because "social media" is not just limited to FaceBook, Twitter and Instagram...any exchange of information/communication with other people on the web is consider social media. So why not use it in a way to enhances and compliment instruction? Students are very engaged and attracted to social media so its the perfect platform for incorporating lessons. QR codes are something I’ll need to explore more as well, I think it's a newly growing trend that will be wide-spread in the near future
ReplyDeleteAny website or blog that I am reading that has a Top 10 list always catches my eye. Top 10 means the best of the best, the most important information that you need to know for that topic. I believe the topic of Top 10 is one of the best ways to draw attention to your site or blog. I agree with all 10 of your must do items for a great media center website. Although I love all of the items on your list my Top 3 are numbers 9, 6, and 1. Pictures and videos drive students to your page. For a book detail to have a picture of the book cover is okay, but to have pictures of students reading the book, to have photos and information about the author, and have a short video of a book talk posted by students using social media; that makes the site awesome. Time after time I click onto a media center’s website and I have no idea who the teacher-librarian is, how to contact him/her, and what are the media center’s hours. This is some the most basic information, yet this crucial information is often missing. Collaboration is the way to patrons and help students use their research skills. This is a great way for teachers to promote the media center and for parents to access the media center’s website for important information.
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